Mike Norvell Set to Compete in 2024 Southern Company Peach Bowl Challenge

Greensboro, Ga. (April 16, 2024) – Florida State head coach Mike Norvell will represent the Seminoles in the 17th annual Southern Company Peach Bowl Challenge charity golf tournament held April 28 – 30 at Reynolds Lake Oconee outside of Atlanta. A field of 23 current and former college football coaches will compete for a share of a $300,000 charity purse.

The nation’s premier collegiate coach golf event will be played in two-man scramble format in an 18-hole tournament. The Stableford scoring system will be used to help balance handicaps and encourage aggressive play.

Proceeds from the competition benefit charitable foundations selected by the coaches. Coach Norvell’s winnings will go to the Keep Climbing Family Foundation, which is an action-based organization with a foundation built on faith and service, focused on meeting the needs of others.

This represents coach Norvell’s second appearance in the Southern Company Peach Bowl Challenge as he looks to add to the $10,000 in charitable winnings he won at last year’s event.

Since its creation in 2007, the event has contributed a total of $9.3 million in scholarship and charity, helping make the Peach Bowl college football’s most charitable bowl organization. 

“We have another impressive field this year as some of the sport’s top coaches tee it up for charity,” Peach Bowl, Inc. CEO and President Gary Stokan said. “Many of college football’s best rivalries extend to the green in this annual tradition, but it’s the charities who are the real winners as we’re set to raise another $300,000 this year.”

This year’s field includes an impressive roster of college football greats that features three former Dodd Trophy winners, and a collective group of coaches who have won six FBS national championships, 42 conference championships and boast 2,229 collegiate career wins.

The 2024 field also features 20 coaches who have previously competed in the Southern Company Peach Bowl Challenge, while P.J. Fleck, Brent Key and Dan Lanning make their first-ever appearances in the event.

Pairings for the 2024 Southern Company Peach Bowl Challenge will be announced prior to the tournament.

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About Peach Bowl, Inc.:

Peach Bowl, Inc. is a 501(c)3 organization that operates the Chick-fil-A Peach Bowl, the Aflac Kickoff Game, the Southern Company Peach Bowl Challenge charity golf tournament, and manages and operates The Dodd Trophy Presented by PNC Bank national coach of the year award. It is the ninth-oldest bowl game in the country and is recognized as college football’s most charitable bowl organization, having donated more than $62.9 million to organizations in need since 2002.

Peach Bowl, Inc Events:

Our Chick-fil-A Peach Bowl is one of the New Year’s Six bowls selected to host the College Football Playoff including the CFP Quarterfinal in 2025 and the CFP Semifinal in 2026. Over its 56 years, the game has drawn 3.3 million fans in attendance, a total television audience of 239.8 million viewers on ESPN, delivered $245.1 million in team payouts, and has created $889.77 million in direct economic impact and $51.85 million in tax revenue for Atlanta and Georgia.

Our Aflac Kickoff Game is the nation’s longest-running kickoff game and has reshaped the opening weekend in college football. Over 20 games since 2008, the game has regularly hosted the nation’s top teams and has drawn 1.3 million fans, 100.4 million television viewers, distributed $117.7 million in team payouts and created an additional $564.8 million in economic impact and $39.2 million in tax revenue for Atlanta and Georgia.

The Southern Company Peach Bowl Challenge is the nation’s premier charity golf tournament featuring top current and former college football coaches. Hosted at the beautiful Reynolds Lake Oconee resort outside Atlanta each spring, the event has generated $9.3 million for the various foundations and charities supported by its coaches.

The Dodd Trophy Presented by PNC Bank is college football’s most coveted national coaching award. Named for legendary Georgia Tech coach Bobby Dodd, The Dodd Trophy annually honors the FBS football coach whose program represents three pillars of success: scholarship, leadership and integrity.

About Southern Company:

Southern Company (NYSE: SO) is a leading energy provider serving 9 million residential and commercial customers across the Southeast and beyond through its family of companies. Providing clean, safe, reliable and affordable energy with excellent service is our mission. The company has electric operating companies in three states, natural gas distribution companies in four states, a competitive generation company, a leading distributed energy distribution company with national capabilities, a fiber optics network and telecommunications services. Through an industry-leading commitment to innovation, resilience and sustainability, we are taking action to meet customers’ and communities’ needs while advancing our goal of net zero greenhouse gas emissions by 2050. Our uncompromising values ensure we put the needs of those we serve at the center of everything we do and are the key to our sustained success. We are transforming energy into economic, environmental and social progress for tomorrow. Our corporate culture and hiring practices have earned the company national awards and recognition from numerous organizations, including Forbes, The Military Times, DiversityInc, Black Enterprise, J.D. Power, Fortune, Human Rights Campaign and more. To learn more, visit www.southerncompany.com.